Kimberly Gonzalez
2025-02-05
Analyzing Cognitive Biases in Microtransaction Purchase Decisions
Thanks to Kimberly Gonzalez for contributing the article "Analyzing Cognitive Biases in Microtransaction Purchase Decisions".
This research examines how mobile games facilitate the creation and exploration of digital identities through avatars and personalized in-game experiences. The study investigates the psychological and sociocultural effects of avatar customization, including how players express aspects of their personality, race, gender, and social identity in virtual environments. Drawing on theories of identity formation, social psychology, and media studies, the paper explores how mobile games can influence players' self-concept, self-esteem, and social interactions both within and outside of game worlds. The research also addresses the ethical implications of identity representation in games, particularly with regard to inclusivity and the reinforcement of social stereotypes.
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