Ronald Parker
2025-02-04
Analyzing the Impact of Dynamic In-App Purchase Offers on Player Spending Behavior
Thanks to Ronald Parker for contributing the article "Analyzing the Impact of Dynamic In-App Purchase Offers on Player Spending Behavior".
This study applies social psychology theories to understand how group identity and collective behavior are formed and manifested within multiplayer mobile games. The research investigates the ways in which players form alliances, establish group norms, and engage in cooperative or competitive behaviors. By analyzing case studies of popular multiplayer mobile games, the paper explores the role of ingroups and outgroups, social influence, and group polarization within game environments. It also examines the psychological effects of online social interaction in gaming communities, discussing how mobile games foster both prosocial behavior and toxic interactions within groups.
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