Kathy Peterson
2025-02-01
A Predictive Model for Player Lifetime Value in Freemium Games
Thanks to Kathy Peterson for contributing the article "A Predictive Model for Player Lifetime Value in Freemium Games".
This study examines the growing trend of fitness-related mobile games, which use game mechanics to motivate players to engage in physical activities. It evaluates the effectiveness of these games in promoting healthier behaviors and increasing physical activity levels. The paper also investigates the psychological factors behind players’ motivation to exercise through games and explores the future potential of fitness gamification in public health campaigns.
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