Sandra Scott
2025-02-03
Balancing Player Retention and Revenue Maximization: A Multi-Objective Optimization Framework
Thanks to Sandra Scott for contributing the article "Balancing Player Retention and Revenue Maximization: A Multi-Objective Optimization Framework".
This paper examines the integration of augmented reality (AR) technologies into mobile games and its implications for cognitive processes and social interaction. The research explores how AR gaming enhances spatial awareness, attention, and multitasking abilities by immersing players in real-world environments through digital overlays. Drawing from cognitive psychology and sociocultural theories, the study also investigates how AR mobile games create new forms of social interaction, such as collaborative play, location-based competitions, and shared virtual experiences. The paper discusses the transformative potential of AR for the mobile gaming industry and the ways in which it alters players' perceptions of space and social behavior.
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