Behavioral Predictors of Microtransaction Spending in Freemium Mobile Games: A Machine Learning Approach #808634778365 (2025-02-03)

Behavioral Predictors of Microtransaction Spending in Freemium Mobile Games: A Machine Learning Approach

Thanks to Frank James for contributing the article "Behavioral Predictors of Microtransaction Spending in Freemium Mobile Games: A Machine Learning Approach".

This research explores how mobile gaming influences consumer behavior, particularly in relation to brand loyalty and purchasing decisions. It examines how in-game advertisements, product placements, and brand collaborations impact players’ perceptions and engagement with brands. The study also looks at the role of mobile gaming in shaping consumer trends, with a particular focus on young, tech-savvy demographics.

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