Optimal Reward Structuring in Mobile Game Loyalty Programs: A Data-Driven Approach #192753512445 (2025-02-03)

Optimal Reward Structuring in Mobile Game Loyalty Programs: A Data-Driven Approach

Thanks to Mark Wright for contributing the article "Optimal Reward Structuring in Mobile Game Loyalty Programs: A Data-Driven Approach".

This paper examines the integration of augmented reality (AR) technologies into mobile games and its implications for cognitive processes and social interaction. The research explores how AR gaming enhances spatial awareness, attention, and multitasking abilities by immersing players in real-world environments through digital overlays. Drawing from cognitive psychology and sociocultural theories, the study also investigates how AR mobile games create new forms of social interaction, such as collaborative play, location-based competitions, and shared virtual experiences. The paper discusses the transformative potential of AR for the mobile gaming industry and the ways in which it alters players' perceptions of space and social behavior.

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Real-Time Object Recognition for Interactive AR Game Mechanics

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