Pamela Kelly
2025-02-03
Behavioral Economics of Microtransaction Design: Player Psychology Insights
Thanks to Pamela Kelly for contributing the article "Behavioral Economics of Microtransaction Design: Player Psychology Insights".
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The gaming industry's commercial landscape is fiercely competitive, with companies employing diverse monetization strategies such as microtransactions, downloadable content (DLC), and subscription models to sustain and grow their player bases. Balancing player engagement with revenue generation is a delicate dance that requires thoughtful design and consideration of player feedback.
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