Predictive Analytics in Game Marketing: Forecasting Trends with Big Data
Edward Roberts 2025-02-01

Predictive Analytics in Game Marketing: Forecasting Trends with Big Data

Thanks to Edward Roberts for contributing the article "Predictive Analytics in Game Marketing: Forecasting Trends with Big Data".

Predictive Analytics in Game Marketing: Forecasting Trends with Big Data

This systematic review examines existing literature on the effects of mobile gaming on mental health, identifying both beneficial and detrimental outcomes. It provides evidence-based recommendations for stakeholders in the gaming industry and healthcare sectors.

This study explores the integration of narrative design and gameplay mechanics in mobile games, focusing on how immersive storytelling can enhance player engagement and emotional investment. The research investigates how developers use branching narratives, character development, and world-building elements to create compelling storylines that drive player interaction and decision-making. Drawing on narrative theory and interactive storytelling principles, the paper examines how different narrative structures—such as linear, non-linear, and emergent storytelling—affect player experience in mobile games. The research also discusses the role of player agency in shaping the narrative and the challenges of balancing narrative depth with gameplay accessibility in mobile games.

This study investigates how mobile games can encourage physical activity among players, focusing on games that incorporate movement and exercise. It evaluates the effectiveness of these games in promoting health and fitness.

This study applies neuromarketing techniques to analyze how mobile gaming companies assess and influence player preferences, focusing on cognitive and emotional responses to in-game stimuli. By using neuroimaging, eye-tracking, and biometric sensors, the research provides insights into how game mechanics such as reward systems, narrative engagement, and visual design elements affect players’ neurological responses. The paper explores the implications of these findings for mobile game developers, with a particular emphasis on optimizing player engagement, retention, and monetization strategies through the application of neuroscientific principles.

This research explores how mobile games contribute to the development of digital literacy skills among young players. It looks at how games can teach skills such as problem-solving, critical thinking, and technology literacy, and how these skills transfer to real-world applications. The study also considers the potential risks associated with mobile gaming, including exposure to online predators and the spread of misinformation, and suggests strategies for promoting safe and effective gaming.

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