Player Retention Metrics and Their Correlation with Monetization Success
Thomas Clark 2025-02-03

Player Retention Metrics and Their Correlation with Monetization Success

Thanks to Thomas Clark for contributing the article "Player Retention Metrics and Their Correlation with Monetization Success".

Player Retention Metrics and Their Correlation with Monetization Success

This research provides a critical analysis of gender representation in mobile games, focusing on the portrayal of gender stereotypes and the inclusivity of diverse gender identities in game design. The study investigates how mobile games depict male, female, and non-binary characters, examining the roles, traits, and agency afforded to these characters within game narratives and mechanics. Drawing on feminist theory and media studies, the paper critiques the reinforcement of traditional gender roles and the underrepresentation of marginalized genders in mobile games. The research also explores how game developers can promote inclusivity through diverse character designs, storylines, and gameplay mechanics, offering suggestions for more equitable and progressive representations in mobile gaming.

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