Behavioral Predictors of Microtransaction Spending in Freemium Mobile Games: A Machine Learning Approach #539926263646 (2025-02-02)

Behavioral Predictors of Microtransaction Spending in Freemium Mobile Games: A Machine Learning Approach

Thanks to Gregory Jenkins for contributing the article "Behavioral Predictors of Microtransaction Spending in Freemium Mobile Games: A Machine Learning Approach".

This paper explores the increasing integration of social media features in mobile games, such as in-game sharing, leaderboards, and social network connectivity. It examines how these features influence player behavior, community engagement, and the overall gaming experience. The research also discusses the benefits and challenges of incorporating social elements into games, particularly in terms of user privacy, data sharing, and online safety.

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The Role of Cultural Context in Mobile Game Localization: A Multi-Case Study

This study applies neuromarketing techniques to analyze how mobile gaming companies assess and influence player preferences, focusing on cognitive and emotional responses to in-game stimuli. By using neuroimaging, eye-tracking, and biometric sensors, the research provides insights into how game mechanics such as reward systems, narrative engagement, and visual design elements affect players’ neurological responses. The paper explores the implications of these findings for mobile game developers, with a particular emphasis on optimizing player engagement, retention, and monetization strategies through the application of neuroscientific principles.

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