Understanding Player Retention in Mobile Games: Behavioral Analytics and Patterns #660673991184 (2025-02-01)

Understanding Player Retention in Mobile Games: Behavioral Analytics and Patterns

Thanks to Larry Sanders for contributing the article "Understanding Player Retention in Mobile Games: Behavioral Analytics and Patterns".

This paper examines the growth and sustainability of mobile esports within the broader competitive gaming ecosystem. The research investigates the rise of mobile esports tournaments, platforms, and streaming services, focusing on how mobile games like League of Legends: Wild Rift, PUBG Mobile, and Free Fire are becoming major players in the esports industry. Drawing on theories of sports management, media studies, and digital economies, the study explores the factors contributing to the success of mobile esports, such as accessibility, mobile-first design, and player demographics. The research also considers the future challenges of mobile esports, including monetization, player welfare, and the potential for integration with traditional esports leagues.

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