Susan Thomas
2025-02-04
Gender Representation in Mobile Game Marketing and Content
Thanks to Susan Thomas for contributing the article "Gender Representation in Mobile Game Marketing and Content".
This study explores the social and economic implications of microtransactions in mobile gaming, focusing on player behavior, spending patterns, and the potential for addiction. It also investigates the broader effects on the gaming industry, such as the shift in business models, the emergence of virtual economies, and the ethical concerns surrounding "pay-to-win" mechanics. The research offers policy recommendations to address these issues in a balanced manner.
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This research examines how mobile gaming facilitates social interactions among players, focusing on community building, communication patterns, and the formation of virtual identities. It also considers the implications of mobile gaming on social behavior and relationships.
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