Behavioral Economics of Microtransaction Design: Player Psychology Insights #076630713150 (2025-01-31)

Behavioral Economics of Microtransaction Design: Player Psychology Insights

Thanks to Laura Bell for contributing the article "Behavioral Economics of Microtransaction Design: Player Psychology Insights".

This study explores the impact of augmented reality (AR) technology on player immersion and interaction in mobile games. The research examines how AR, which overlays digital content onto the physical environment, enhances gameplay by providing more interactive, immersive, and contextually rich experiences. Drawing on theories of presence, immersion, and user experience, the paper investigates how AR-based games like Pokémon GO and Ingress engage players in real-world exploration, socialization, and competition. The study also considers the challenges of implementing AR in mobile games, including hardware limitations, spatial awareness, and player safety, and provides recommendations for developers seeking to optimize AR experiences for mobile game audiences.

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Augmented Reality in Mobile Gaming: A Technological Perspective

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